John Robbins

The Man Who Walked Away from Baskin-Robbins

From an early age, John Robbins was groomed as heir to the Baskin-Robbins ice-cream empire, which was founded by his father Irv Robbins in 1945. Growing up John had it all; money, prestige, and unlimited ice cream along with an ice cream-shaped swimming pool.

By the time John was in his early 20s, Baskin-Robbins had grown to become the largest ice-cream company in the world, and John, as his father’s only son, was the heir apparent.

But John was growing apart from the company and from his father. He was abhorred by the mistreatment of the dairy cows producing the milk and cream used in the company's ice cream, the health effects of over-consuming sugar and dairy, and by the environmental damage caused by industrial meat and dairy production. Plus there was a growing political divide emerging between the two over the Vietnam war, and over his father’s opposition to the work of Dr. Martin Luther King.

John decided to walk away from the company, and from any money or trust funds connected to his father. Along with his wife, Deo, he then moved to a tiny one-room log cabin they built in the woods on a small island in British Columbia, where they lived for the next 15 years.

What happened next took him, his father, and the world completely by surprise.


James Colquhoun and Laurentine ten Bosch

LOVE OVER MONEY (2024) is the latest film project by Food Matters duo James Colquhoun & Laurentine ten Bosch. Previous projects include FOOD MATTERS (2008), HUNGRY FOR CHANGE (2012), TRANSCENDENCE I (5 x eps 2018) and TRANSCENDENCE II (5 x eps 2020). Their films have been featured on Netflix, Gaia, iTunes, various airlines and broadcast channels and translated in over 7 languages.

They are also pioneers of the world's largest dedicated health & wellness SVOD channel Food Matters TV (FMTV) which grew to over 1,600 titles and 800 hours of programming before merging with Gaia (GAIA: NASDAQ) in 2020 creating the largest conscious media network in the world.

James Colquhoun and Laurentine ten Bosch
James Colquhoun and Laurentine ten Bosch

Available Now
All Rights & Territories

Sales & Distribution Enquiries
Contact Grace Mora
For Other Productions Visit

Food Matters Presents
An Original Documentary

Directed By
James Colquhoun
Laurentine ten Bosch
Enzo Tedeschi

Executive Producer
Joaquin Phoenix

Produced By
James Colquhoun
Enzo Tedeschi
Grace Mora

Cinematography & Editing By
Matthew Bennett

John Robbins

© Copyright Food Matters, 2024.